Frequently Asked Questions
1. What is the purpose of a Social Media Press Kit?
In addition to the points laid out in #3 above, the SMPK is the best possible tool for the price that will allow you better control of your personal PR online. What happens when people Google your name or your company name? Are you in control of what they say? Now Google “Richter10.2 Media Group”. That’s comprehensive online PR. That’s the power of social and new media done well and done thoroughly. First impressions mean everything in life and in business. The more people get a sense of you personally the more likely they are to be interested in you and what you have to offer. And the #1 place people are congregating these days is on social media sites like LinkedIn, Facebook and Twitter. For a price like this, it simply makes no sense NOT to have a comprehensive, professional presence on these sites. That’s what we can offer, in one great looking, easy to use package.
2. Can my SMPK be customized with different buttons related to my industry?
Yes, each Social Media Press Kit comes with 5 customizable buttons. These can link to information in your “bio” section directly on the SMPK, link to downloadable documents such as PDFs, or link to other websites, blogs, articles, etc. The goal is to make your unique SMPK a one stop resource for your target audience so they can easily find all the information you’d like them to have in one simple, elegant format.
3. Can it be designed with the look and colors I want as well as branding?
Absolutely. Our graphic designers will take your logo, color scheme and overall look and feel from your website, business card, brochure, etc and match the look of your SMPK accordingly. Online PR is all about creating a consistent brand. We’ll continue the same process on every social and business profile we create for you, ensuring that wherever people look for you online, they find the exact branding you’ve created for your business.
4. Why would I use a Social Media Press Kit?
At a time when people are absolutely overwhelmed with information (and have adapted by learning to tune out 90% of the “white noise” they encounter on a daily basis), you have a very narrow window of opportunity to make a positive impression. An SMPK is not a marketing tool, it’s a PR tool, helping you make your case to every new prospect, potential client or business partner and helping them to quickly understand who you are and what you can offer them. Your SMPK is a virtual business card, sales and information platform, social media launching pad, and virtual PR tool all in one. It’s the next best thing to meeting someone in person.
5. Who would view my SMPK?
Anyone you care to send a link to - potential clients or customers, strategic partners, sales prospects, executives in your own company whom you’d like to know better. With our full color, photo enhanced email signature buttons you are guaranteed to pique an email recipient’s interest. With one click of the mouse they can quickly learn all about you. The SMPK makes you that much more “real” to the person on the other end of your email, and that personal sense of reality can make all the difference in fostering a productive relationship with that person.
6. Can I tie in my latest updates from blogs, etc?
With your live Twitter status update bar, you can include links to any sites on the web you would like to share with your audience, whether that be your blog or other sites of interest. You can update your twitter account from any computer or cell phone, or use a third party service to schedule many “tweets” in advance.
7. Are the social media links customizable to the sites I want?
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(click to download order form)
We normally build profiles on LinkedIn, Facebook, Twitter, Wordpress and either Flickr (photos) or Youtube (video). If you have a specific site you’d like to use instead please ask us. Chances are excellent we’ll be happy to make that substitution for you.
8. How easy is it to get one?
Simply download the credit card form below and fax it to the # printed on the form. Or fill out your information in the above form and we’ll have one of our agents contact you right away.
9. How much does it cost?
The entire package - a graphically designed and branded Social Media Press Kit (basically your own branded website) plus 5 social and business networking profiles (either built from scratch or we can enhance profiles you have currently) is only £300. Is this a ridiculously good deal? Indeed it is.
10. Will the button replace my email signature?
You are welcome to use the button only, use the button in conjunction with your own custom signature, or not use the button at all as you see fit. Our client liaison can help you set up your button in most common programs like Outlook and Mac Mail.