With only her innate marketing savvy and a great idea, Joy Gendusa started PostcardMania in
1998. When she started, she had no capital – her only assets were a computer and a phone – yet
she created a marketing team that is now an industry juggernaut.
Using postcards as the
only marketing medium to grow her company in its formative years,
Joy learned the ‘ins and outs’ of postcard marketing through massive
trial and error. Through extensive testing and tracking methods,
she was able to isolate the key factors that are most likely to ensure postcard marketing success. Joy not only tells her clients to promote consistently to their target market in order to increase their overall income, she also practices what she preaches. Joy mails out 125,000 postcards every single week to her prospects and past customers and by using the principles that she has mastered, she has grown PostcardMania into a multi-million dollar enterprise.
PostcardMania is a full-service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition, mailing services and the addition of other marketing add-ons such as landing pages and websites, all with an abundance of free marketing advice. PostcardMania has
seen positive expansion throughout the years since its inception
and has won many awards for creativity and marketing farsightedness,
best business practices and expansion, including the Inc. 500 & 5000 lists. By 2008 revenues reached nearly $19 million and the company now employs over 165 people, prints 4 million and mails 2 million postcards each week (yes, weekly!) representing more than 35,000 customers in over 350 industries overall.
